My field of achievement

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🌾 Our Uniag Employer Brand Theme

At Uniag Cooperative, we believe our employees are at the heart of our success.
To strengthen the Uniag employer brand and build a positive work environment, we launched several strategic actions. Here’s an overview of the key steps of My Field of Achievement:

🗳️ 1. Employee Survey – Summer 2023

We conducted a company-wide survey to better understand our team’s needs and expectations.
This helped us make informed decisions focused on employee well-being.

💬 2. Focus Groups with Sept24 – Fall 2023

We held group discussions with employees and directors.
The goal was to share ideas, identify ways to improve, and strengthen internal communication.

These sessions revealed four core values that define who we are and what makes Uniag Cooperative unique as an agricultural cooperative in Quebec and Ontario.

Nos 4 valeurs – Marque employeur Uniag | Our 4 values – Uniag Employer Brand

🧩 3. Presentations to the Committee and Board – Fall/Winter 2023

We shared our approach with the protection committee and the board of directors.
This step gave us useful feedback and support to move forward.

📸 4. Employee Photo Shoot – Winter 2024

Fifteen employees from different teams (retail, farming, admin, operations) took part in a professional photo shoot.
They were supported by a makeup artist and hairdresser.
This rewarding experience reflects our commitment to valuing every team member.

🏔️ 5. Launch at the Uniag Summit – February 2024

We introduced the employer brand during the Uniag Summit.
This was a chance to share our progress, explain the next steps, and increase employee engagement at Uniag.

🎨 A Visual Identity That Reflects Us

Visuel de la marque employeur – Mon champ d’accomplissement | Employer brand visual – My Field of Achievement

Our new visual theme celebrates the people and sectors that shape Uniag.
Thank you to all employees who joined this project and became the faces of our cooperative.

Audrée – Ambassadrice Mon champ d’accomplissement Uniag | Audrée – Agricultural brand ambassador – My Field of Achievement – Uniag Éric – Ambassadeur Mon champ d’accomplissement Uniag | Éric – Agricultural brand ambassador – My Field of Achievement – Uniag
Kamel – Ambassadeur Mon champ d’accomplissement Uniag | Kamel – Agricultural brand ambassador – My Field of Achievement – Uniag Ambassadeur Mon champ d’accomplissement Uniag | Agricultural brand ambassador – My Field of Achievement – Uniag
Denis – Ambassadeur Mon champ d’accomplissement Uniag | Denis – Agricultural brand ambassador – My Field of Achievement – Uniag Sylvie – Ambassadrice Mon champ d’accomplissement Uniag | Sylvie – Agricultural brand ambassador – My Field of Achievement – Uniag
Maude – Ambassadrice Mon champ d’accomplissement Uniag | Maude – Agricultural brand ambassador – My Field of Achievement – Uniag Ambassadeur Mon champ d’accomplissement Uniag | Agricultural brand ambassador – My Field of Achievement – Uniag

We’ll continue working to create a workplace where everyone feels heard, appreciated, and proud to be part of Uniag Cooperative.